Looking for the perfect gift for your LAL-obsessed loved ones this year? Luckily for those with major Lakeland pride, we’re kicking off the holiday season with the launch of 6AM Rewards — our new loyalty and referral program — that can be used for exclusive rewards from The 6AM Shop.
Now until midnight on Mon., Nov. 30, every dollar you spend in The 6AM Shop earns 3x the points — that's 15 points (instead of the usual 5) per dollar spent on LAL-inspired sweatshirts, art, coffee mugs + more — all designed by local creatives.
Learn how to earn points and redeem rewards points here.
Featuring work from Lakeland-based creatives, a portion of proceeds from swag purchased in The 6AM Shop goes directly to those local designers. Shopping local and earning rewards to redeem for more local merch in the future? We call that a win-win.
Happy shopping (and earning), LAL.
Today
Saturday
- Buena Sunshine Fest | Sat., Nov. 27 | 9 a.m.-3 p.m. | Outside Concord Coffee | Prices vary | Stop by Buena Sunshine Fest for local vendors this Small Biz Saturday + enjoy options from Good Thyme, Cob & Pen, Our Noire Kitchen, and Pinoy Cravings. 🛍️
Sunday
- Holidays at Legoland | Sun. Nov. 28 | 2:30-7:30 p.m. | LEGOLAND Florida Resort | $85+ | Visit LEGOLAND for a holiday experience for the whole family with seasonal shows, holiday characters, and twinkling lights. 🎄
Monday
- Couples Cooking: Fun Party Bites | Mon., Nov. 29 | 6 p.m. | Publix Aprons Cooking School | $100 | Learn to make appetizers including samosas, sundried tomato tapenade, and crispy pancetta cups with your partner — one ticket needed per couple.
Tuesday
- Trivia Night | Tues., Nov. 30 | 6:30 p.m. | Keel and Curley Winery | Free | Bring a team of friends and practice your trivia skills + enjoy Keel Farms beer, wine, or cider. 🍷
Wednesday
- Beautiful Buns and Royal Nails | Wed., Dec. 1 | 6-8 p.m. | Paint Nail Bar Lakeland, 1486 Town Center Dr. | $40 | Princesses can get their nails and hair done followed by a sing-along and meet-and-greet with Cinderella. 👸
Thursday
- Lakeland Christmas Parade | Thurs., Dec. 2 | 7-9 p.m. | Downtown Lakeland | Free | Celebrate the holidays and enjoy festive floats, bands + a visit from the Clauses — this year’s theme is “together again for the holidays.” 🎅
Friday
- Holiday Fly-In Festival and Car Show | Fri., Dec. 3 | 8 a.m.-7 p.m. | SUN 'n FUN Expo Campus | $12+ | Spend your weekend at the second annual Holiday Fly-In with plenty to do including a hot air balloon launch, airplane display, 5K, and car show. 🛫
We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
Weather
- 75º | Partly cloudy | 10% chance of rain
Number
- 29. That’s how many days are left until Christmas. Dust off your cookie aprons and sign up for the gingerbread house cooking class hosted by Publix Aprons Cooking School. The class is being held on various dates throughout the month and one $75 ticket admits an adult and 3 kids.
Biz
- Little Bus Books will be at the Winter Haven Farmers Market tomorrow, Sat., Nov. 27 from 9 a.m.-1 p.m. with local teacher + author Danny Bitter for a book signing of his work “Explore. Dream. Discover.” The bus will also have holiday books and gifts available for purchase. 🚐
Shop
- Botany Cats, a new plant + cat adoption business, is having a pop-up sale tomorrow, Sat., Nov. 27 at The Nectary (1047 E. Main St.) from 9 a.m.-3 p.m. Come see the pre-renovated bus, meet adoptable kittens + shop plants from The Green House. Walk-up reservations start at $5. 🐈
Talk
- Pressed Lakeland is hosting its first Book Talk on Thurs., Dec. 9 from 6-7 p.m. Sebastain Junger’s book “Tribe” will be the topic of discussion. Pick up your copy at Pressed (213 E. Bay St.) and receive a 15% discount. 📖
Community
- In case you missed it, we’ve compiled a list of 28 Lakeland organizations where you can volunteer during the holidays. Whether you’re looking for something educational, artsy, or outdoorsy, there’s a place for you to lend a helping hand.
Job
- Calling all students + young professionals: If you love brand storytelling + want to support local businesses with your writing, we have good news. Our Branded Content Studio is hiring a Branded Content Intern for the upcoming spring semester. See details and apply.
Real Estate
- Southern Homes is celebrating 30 years of stellar customer service, attention to detail + relationship building in Polk County. For three decades, residents have partnered with Southern Homes to build quality new homes of superior design. 🏡*
Celebrate
- We want to wish a happy birthday to our teammate Jessica, 6AM City Operations Manager. Know someone who deserves a shoutout? You can purchase a Celebrate listing + make their morning a little bit brighter. Happy birthday, Jessica! 🎂
Featured Deal
- Quick! Be one of the first 10 people to claim $20 at The 6AM Shop. Enter SHOPLOCALLAL at checkout. Happy Black Friday, Lakeland.
6AM Rewards is our new loyalty and referral program, where you can rack up points that can be used for exclusive rewards from The 6AM Shop, all designed by local creatives right here in Lakeland. Learn more about the program here, and don’t forget to capitalize on our Black Friday-Cyber Monday deal for all the LAL swag.
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Earlier this week, we asked you to share when you decorate for Christmas. Here's what you said:
- Reader Michael S. said "The day after Thanksgiving."
- Reader Marie L. said "YES. I agree, November 1st!"
- Reader Bonnie B. said "My husband suggest December 24."
Missed yesterday's newsletter? We shared all of the ways in which you can "shop small" tomorrow, here.
LALtoday Team
Editorial: Katelyn, Rilee, Kaylee
Sales: Kailey
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